Reviews of Makeup Geek Eyeshadows

Makeup Geek Eyeshadow Launch

We just updated our list compilation of reviews featuring the Makeup Geek Eyeshadows (now also available as compacts) — We’ve had so much love pouring in about our shadows, it’s been a challenge to keep up with it all.

We want to say a sincere thanks to those who have purchased the shadows so far, and we wanted to share a collection of reviews from around the Net for those of you who want some additional opinions of the quality of the eyeshadows before diving in yourself…

Review by BettyGirlMakeup:

Youtube Link

“Overall, I think the colors are divine!

It’s like the Makeup Geek shadows are filled to the brim; giving you all the product you could possibly have

Right now, across the board, I mean, it’s A+ for me”

Review by EmsLuv4Makeup:

Youtube Link

“Great pigmentation compared to MAC!

The price is wonderful!

I would definitely recommend trying a couple of colors from MUG eyeshadows! I do believe they have great potential, and they blend well. They’re smooth, and I just really,  honestly do love them!”

Review by ShadesOfKassie

Youtube Link

“They are very, very pigmented. And very creamy. They are very smooth, very blendible. I don’t find them to be chalky or have a lot of fallout.

I love that there are so many matte shades to choose from.

A lot of them are pretty unique shades… I find some of them to be more pigmented and a little bit more blendable and creamy than MAC.”

Review by TheBeautyBags

Youtube Link

“The eyeshadow quality is PHENOMENAL — completely comparible if not better than MAC.

What I love about these shadows: even though there are some that are shimmery they aren’t glitter-bombs, which is really nice.

I think because Marlena is a really experienced makeup artist, she kind of took all the really good qualities of brands like Urban Decay and MAC and incorperated them into her product and eliminated the bad things about some of those brands.

She has a wonderful mix of matte and shimmer and they are all pigmented regardless of the finish.

I can’t rave about these enough.”

Review by MakeupJunkieNikki

Youtube Link | Blog Review w/ Swatches

“It’s so creamy. It’s so Smooth. Very easy to work with. Very blendable. Absolutely gorgeous.”

“This is my my all-time favorite highlight color. If you have to buy any of these shadows, you have to buy Shimma Shimma. It’s the best. I love it.”

“I don’t think I’ve found a black that is this crazy-intense… [Corrupt] is just insane… it blends so nice.”

Review by kristingehm

YouTube Link

“Holy Pigmentation… BOY, that’s really nice!”
“Holy Payoff, Batman! That is some serious blackage!… [Corrupt’s] blacker than [MAC] Carbon”

See Another Video from kristingehm with more swatching

Review by MakeupNirvana101:

Youtube Link

“I was SOOOOO surprised! Pigment payoff is awesome. They blend beautifully. The colors are absolutely gorgeous!

I’m just going tell you right now. I’m gonna run, not walk, and I’m going to purchase some more of these. I have been so impressed with these eyeshadows.”

Review by AnnieFinlandBeauty:

Youtube Link

“I intend to order more of the Makeup Geek shadows.

I’m like HALLELUJAH! Praise the Makeup Gods because I LOVE these!

Once I stop filming, I’m going to go and order more of these shadows.”

Review by Smashinbeauty

Youtube Link

“MUG shadows….amazing!

If you are a professional, seriously consider these shadows!”

Review by TBeautyBox

Youtube Link

“I can’t complain about the eyeshadows. They’re absolutely fabulous!

Congratulations to Marlena! I’m a huge fan of the Makeup Geek eyeshadows!”

Review by cosmoelectra:

Youtube Link

“The pigmentation is really, really good!

It’s just beautiful. I really love this color! [Poolsode].

It has really good color pay-off [Wisteria].”

Review by makeupbymsvalie

YouTube Link (embed not available)

“These are some of the best shadows I have ever come across in my life — and I have used a ton of different brands.”
“It’s an amazing deal”
“It’s unbelievable… I love, LOVE Cocoa Bear”

Other YouTube Reviews

From Beauty Blogs

Musing On Beauty:

“Shimma Shimma:  the perfect inner corner or browbone highlight, also very nice wash shade to combine with a dark matte crease and some liner.
Pretentious: gorgeous all over color, I like to wear it on its own with dark brow liner, like I would do with UD Deeper, for example.
Twilight:  I do find it’s a very nice crease or blending shade, that reminds me a bit of Mac Style Snob.
Moondust: The pigmentation is absolutely awesome and the texture is really buttery soft. Not only is this color unique, I think the quality is also incredible.”  (Read Full Review and See Swatches)


“They are SO incredibly affordable! Each eyeshadow is only $5.99, a fraction of the price as MAC…. They blend like a dream!  … Wears ALL day, I personally have had no problems with fading or creasing. I definitely plan on purchasing more from [Makeup Geek], and soon!”  (Read Full Review and See Swatches)

My Makeup Issues:

“I have never seen a black like Corrupt before. This is hit me in the eye BLACK. If you are looking for a black eyeshadow with crazy payoff, look no further.
These are all high quality eyeshadows that could seriously pass for high end eyeshadows.  For $5.99 each, there is nothing on the market in my mind that can compare.
It looks like there is a new kid in town…” (Read Full Review and See Swatches)

Namaste Beauty:

The overall quality of these MakeupGeek Eyeshadows is very good. I did find differences from one finish to the next, but overall the quality is good. My favorite color is Cocoa Bear. I find it a unique warm reddish brown color… I love the quantity of eyeshadow that you get for the price. I found they really compare with the higher quality brands but at a fraction of the price, so Marlena might be unto something. The warm brownish colors were my favorite, simply beautiful. I didn’t get to try many of the bright colors, but the 2 I have I found ok, can’t say I was crazy about them, but didn’t dislike them either. Overall, I was impressed with the quality and the quantity, and would recommend them if you’re looking for an alternative to higher priced eye shadows out there”  (Read Full Review and See Swatches)

Squared Nails:

“Quality is excellent, as is the color range. I love that there are a wide selection of matte shadows. I also love that the shimmery shades aren’t a shimmer explosion like other brands can be. And unlike MAC, Makeup Geek has an excellent light to medium gray matte shade, which is harder to find than you might think.

Most of the shades I got I would repurchase – there are few shades that I didn’t think complemented my skin tone very well, but would work with tanner skin tones (Purely Naked in particular). Some were just a little too yellow or orange toned for me, but would work with other skin tones. I also love the names of these – very original and charming. I love the purples, and my favorite shade is Twilight, I’ve worn it twice, and already gotten a compliment! My only complaint is that there are so many cool colors – I want to try more!”  (Read Full Review & See Swatches)


” I absolutely love them <3 They’re extremely pigmented and the smoothest eyeshadows I’ve ever tried! They just feel like velvet on your skin. They’re also easy to apply and I have no trouble blending them. The colours Marlena has picked out for this kit are gorgeous and will work great for any occasion; There are matte colours you can wear during the day and more shimmery ones that you can use at night. Underneath you can see some swatches I did of the eyeshadows, but I don’t feel like the pictures do them justice!”  (Read Full Review & See Swatches)

Booyah Beauty:

“Overall rating:


(considering the price and pigmentation, not to mention the color choices) …

I can’t wait to try out the other shades of the 50 currently offered.” (Read Full Review and See Swatches)

Scarlet Hearts…:

“I am truly ecstatic to say that I have ZERO regret with my decision […to buy the eye shadows]!

I have tried all eight shadows [Starter Kit] and love them all.

My favourite colour so far is Glamorous, a BEAUTIFUL golden brown that is a perfect dupe for LORAC’s Serenity eyeshadow at about a quarter of the price – amazing!!”

(Read Full Review)

Makeup Junkie Nikki

“These Shadows are high quality without the price tag! I would easily put them in the same category as MAC! Now that’s a bold statement! They are smooth, creamy & very easy to blend. You do need to buy your own palette to put them in, such as, MAC palettes or Z Palettes (which you can buy off of Makeup geek). I do wish that the shadow pans were magnetic so they could just be slapped right into a palette, but I can let that go because these are AMAZING!!!! Lets not forget about the adorable packaging. It’s so cute… Love it right down to the print on the eye shadow folder. Every detail was taught of.   ”   (Read Full Review & See Swatches)


“The shadows lasted all day on TFSI, including through tears! I was impressed.

Like with the previous Makeup Geek shadows that I’ve played with, these are nicely pigmented. They apply easily and blend well.

I’m happy with my latest acquisitions, so you can expect me to continue to do looks with them.”

(Read Full Review #1 and See Swatches)

(Read Full Review #2 and See Swatches)


“These shadows go on very easy without feeling chalky and have GREAT color payoff, especially when used with a base.

If your looking for a new line of makeup to add to your collection I would highly reccomend these shadows, oh and guess what…there $5.99 a piece and there are 50 shades to choose from!! That’s a deal for a shadow of this quality!!

(Read Full Review and See Swatches)

You’ve Got Nail:

“I am so impressed with these. 

Longevity wise, these last all day so long as you use a good, sticky primer as your base. I haven’t noticed any creasing during the day or fading when using a primer.

In the end, I’m happy to have supported Marlena but I’m ten times happier that I’ve found a great brand, that prices fairly, and where the products are the equivalent of MAC products in every way.”

(Read Full Review and See Swatches)

Fierce Makeup and Nails:

” I have been playing around with these new eye shadows for the past week, and can I just say I love them! 

They are so vibrant, rich and pigmented. I can’t even begin to explain how awesome they are.”

(Read Full Review and See Swatches)

Make Up Like Graffiti:

“The colors are beautiful and there’s a great variety to choose from.

Bottom line, I really like them and I can’t wait to get more…”

(Read Full Review and See Swatches)

 A Brush With Colour:

“All in all MUG shadows, the ones I’ve bought so far, are awesome! Every single one has great colour pay off.

I la la love these shadows!! GO MARLENA!!”

(Read Full Review and See Swatches)

My Makeup Issues:

“[Moondust] I will be happily wearing this colour for months to come!

[Sensuous] I LOVE THIS COLOUR! This colour is gorgeous! It is by far my favourite MUG eyeshadow to date. It is smooth and looks amazing. It wears like a dream and doesn’t fade!”

(Read Full Review and See Swatches)

My Pintastic Life:

“So far I am really liking these shadows. They are velvety smooth, have great pigmentation and a little more affordable than Mac or even Makeup Forever…. Overall I really like these Makeup Geek Shadows. Will do a look with them soon for you all. Will def get more from the collection in the future!”   (Read Full Review & See Swatches)

Beauty By Lee:

“When I found out that Marlena (the face of Makeup Geek) was now selling eye shadows under the makeup geek brand I had to try them out and here is my honest thought on some of the shadows, “boy am I happy I tried them” these eye shadows are extremely Pigmented smooth and the colors are just to die for.”   (Read Full Review & See Pictures)


“The eyeshadows are very pigmented and are the same size as MAC’s refill pans, which is handy if you have an empty MAC palette lying around. In my case, I don’t so they are in the Z- Palette…Overall I think these shadows are great and thats not because I’m a fan of Makeup Geek. You definitely get your moneys worth on these and they are such good quality, unlike the others like Coastal Scents. MAC charges about $11.50 for their eyeshadows. I will definitely make more purchases of Makeup Geek Shadows. ”  (See Full Review & Swatches)

From Facebook


“I just received ur stater kit and they are AMAZING!!! Luv them more than UD NAKED2 pallet and I’m telling all my beauties this on my YouTube channel!! U need more In Stock for the other single pan colors cuz I have to make a HUGE pallet!! THANK U!!! :)”

From Ricklynn:

“MUG eyeshadows are the best shadows created! Bye-bye MAC, hello MUG :x”

From Jessica:

“I GOT MY STARTER KIT TODAY AND THE LOOKS I HAVE ALREADY CREATED ARE BEAUTIFUL!!!!!!!! I think I will be switching from MAC to Marlena’s line!!!!!!!!!!! Thank you so much for the the free Palladio Green eyeliner, it really makes my green eyes pop!!!!!! Great product, EVERYONE must purchase!”

From “Bandanas and Headbands by AmeeraDesigns”:

“Omg!!! I am just opening my mail box and my shadows are here!!!! Thanks Marlena! Really pigmented as Deborah said, cream texture can’t wait to use them all ??? All the colors are extremely beauty, can’t tell which one is my fav! They fit in my Mac palette as well, but need to add a little piece of magnet to stay in. Congrats Marlena, so far is what I expect and just luv them all! Thanks again ?”


“I’m in love with shimma shimma!!! So smooth, so sweet color!! A lil bit shiny!! And so classy to wear!!


“Corrupt. So pigmented. Don’t even use eyeliner just the shadow.”


“I love sensuous for its beautiful shade of purple and the gold flecks in it.”


” At first when I received chickadee I thought what a horrible looking color I will probably never use it, oh my was I wrong!! It is a PERFECT crease color to accent any type of look, I use it all the time!!!”


“Although I love all of the MUG shadows I own, Moondust is by far my favorite. It is so unique and gives a beautiful glow to my eyelids.”

From Hannah

“Got my makeup geek eyeshadows today and they are all so amazing. The pigmentation is awesome. Love them all and looking forward to making another purchase. I cannot wait for the blushes to launch:)”

From Tara:

“Just got my shipment of new eyeshadows in from!!! Marlena you are AWESOME!!! I will be doing a review on these inexpensive shadows shortly!!! They r high quality just like MAC but without the price to go with them!!! What an amazing job you did Marlena!!!! Thanks!! ;-)”

From Deborah:

“Just got the starter kit in the mail. Amazing quality – buttery cream texture, excellent payoff, gorgeous colors – can’t wait to play. Also, the packaging is awesome and it was shipped well with great care.”

From Meghan:

“Finally got my starter kit today!! Super excited to use them for work tonight… The texture is amazing!”

Profile photo of Marlena

CEO of Makeup Geek and Makeup Educator


Comments are now closed on this article.

I really think Makeup Geek is wonderful, and especially you Marlena! Keep up the great work and good look with your great product line! Your eye shadows are GORGEOUS, and I am truly proud to be a muggie!

(Just be careful, I spotted a few typos… “Embeded not AVAILIBLE… and ….don’t know THEY details, THERE are highly-pigmented …“

Best of luck with your line Marlena, I truly admire your efforts and talent!

Hehe…this person pointed out typos and then finished their comment with a comma splice ;)

Just ordered the starter kit and eight other shadows. Do you know how long it will take to ship to Canada?

Just trying to help, Nicole…. My cell also decided to type look instead of luck, but no biggie, its only a friendly comment -.-

Do the pans fit into the MAC or E.L.F palettes? I want to create my own but want to know which palette case I can use since the Z palettes I like are out of stock.


I’m really interested in these eyeshadows! Will the eyeshadows be available to buy seperatly later on or do they only come in the set?

// a swedish makeup geek :)

The link in the description for the eyeshadows (See full ingredient listing.) doesnt seem to be working, cant click on it…

Hey, if I buy the shadows in pans do I need to search for a magnetic palette? Should I search for a palette which is magnetic or it doesn’t matter? I am sorry that I am asking such questions but I’ve never used eyeshadows that are sold separately in pans:)
Greeting to Marlena and everyone at MUG – you are great :)

You’ll need a magnetic palette to put them in. They’ll fit in MAC palettes, or you can buy a Z Palette, Unii Palette, a Stars Makeup Heaven palette (there’s at least one that will fit MAC-size eyeshadow pans, along with some freestyle ones), and there’s a seller on Etsy that sells freestyle magnetic palettes (very pretty, too!) called anothersoul.

Received my started kit today! I am in love! They are very pigmented and I cannot wait to play with the shadows to create new looks. I am ordering other colors soon. I cannot wait for the blushes to come out!

Are the new makeup geek eyeshadows hypoallergenic or opthamologist tested? Would like to get some but I have sensitive eyes so still waiting on an answer to that…? Thanks

Our lab does testing on them all. If you want, you can email me at nick AT makeupgeek DOT com and I can pass on the testing information I have.

Meh, does not blend and has fall out, I have the black, im going to give it away :)
sticking to my MAC sorry

the black is a matte shadow, so it technically does not have fallout (this term applies to glitter separating from the shadow and ending up beneath/around the eye) you need to tap the excess off of your brush. typically, more pigmented shadows are softer (as far as ones i have used) and you need to tap the brush 2 times (usually) to get rid of any excess.

Use eyeshadow primer and tap off the excess you won’t get any fallout! Just keep blending, obviously you don’t know how to apply eyeshadow!

do you have a color you’d consider a close dupe for Satin Taupe? I cant wait to try the colors and Satin Taupe was a shadow on my wish list :) Thanks!

I’m looking forward to trying these. I would love to see a formalised dupe list later on for mac and other popular brands.

More importantly, if anyone has time, I would love to see someone go back through the old tutorials and note which colours from this line would work for each look (such as the cocktail series, please!).

I love, love, love your eye shadows!!! After I received the pre-order kit…I had to purchase the rest of the collection!! I brag about your helpful tutorials to my friends and they now are also fans. I look forward to seeing you work your magic with your collection.
– makeup geek follower

I would love to purchase MUG products, if I can feel confident that they’re truly cruelty free, which by my definitions means that not only did your company not test on animals, but were very careful in procuring ingredients from sources who also refuse to test on animals.

Is there any chane I’ve hit the jackpot, and your companyns one that can give a guarantee like that? I love your videos, your bubbly personality and you genuine love of makeup. It would be really exciting to be able to get some of your products!

Thank you so much for all your time and work!


Our lab is PETA-approved and we are awaiting our approval as well. We also have agreements on non-animal testing procedures. As far as I understand, all the ingredients used have not been tested on animals in the last 10 years. We did our best to source things the best of our ability to be cruelty-free.

Hello MUGs! I’m super excited to try these shadows, but I’ll have to wait after Xmas gift giving season is over… so broke! I see that they are an “introductory” price of $5.99 for each eyeshadow pan. When does this price expire? And how much will they cost then? Thanks.

Well, a store would have to purchase them from us. We haven’t contacted any retailers yet as we’re just trying to keep up with the online orders, but if you ask your local store-keepers about stocking our products, maybe they will contact us :)

But we do hope to sell them in stores eventually :)

I wanted to know if your eye shadows pots fit in the Coastal Scents empty palettes? BTHW I am super excited about trying these new shadows!!

I could’nt wait for these eyeshadows to arrive but in the mean time I had ordered and received the Naked 2 palette which is still a fine product. However, I have since gotten my set of the Makeup Geek Eyeshadows and I can’t say enough about this product. Colors are spectacular as well as quite pigmented. For me I have had little or no fall out. Which I really appreciate. I want color on my eyes not my cheeks or anywhere else for that matter.

After using the set once I knew I had to have more and once again I’m counting down the days. I’m looking forward to a long and happy relationship with this shadow. Keep the colors coming and please do remember some of us really like the mattes. (more forgiving for us girls with a 22 year old daughter:)

Great Job!!!

Wow… I can’t believe that my review is on Makeup Geek!!! Thanks you so much for putting it up, this is incredible!!! Thank you for making such beautiful shadows!!!! Ive been wearing them for the pass couple of days… They last all day!!!! Thanks again, MUG Team.
Much Love, Nicole xo

It said in one of the reviews above that they aren’t magnetic – but I’ve read a few replies from the MUG crew that says they are – why the discrepancy? Thanks!

That was me! I said that the pans don’t stick to the MAC palettes (at least my palettes they didn’t). I’m pretty sure they attach to the z-palette though. Sorry for any confusion, Jessica.

Hi jessica they are not magnectic but they will stick to Z pallete bc the pallete is magnetic …. Hope that helps

The pans will stick to magnetic palettes, but MAC palettes don’t have magnets in them — they stick magnets on the bottoms of their pans and metal in the pan.

Our pans stick to magnetic palettes like Z-Palettes

Just received my starter kit … Oh my! I looooooooove it! I do agree purple rain was not as pigmented as all the other ones …. But i am very happy and cant wait to get more colors ;) thanks Britany for nice wrapping …. I LOVE MUG thankssssssssssss

I just ordered the complete collection and got them in the mail a day later with the free shipping! I couldnt believe it. These shadows are AMAZING way better than MAC in my opinion. So pigmented and pretty. im in love with mermaid and corrupt. I also ordered some MUG brushes, love em realy mice quiality. Thanks for making these marlena i can’t wait to see what comes next. You are my makeup idol. Im in the work to becoming a makeup artist I graduated from beauty school in july just havent found a place i want to work at yet. I hope to be as good as you one day. thanks for all your videos and prouducts.

Well done Marlena and Makeup Geek Team! I am very impressed with these eyeshadows. I especially like how silky and blendable they are.

The purely naked color is great in my crease for work/day. It is so nice to have the warmth that it provides in the winter.

Will other colors become available? A toasted peach color (matte) would be really nice, and a light olive (matte).

Hey love the eyshadows! Wondering when you guys were going to restock? I have my eye on a couple others! By the way I posted a new video and review with a better quality camera if you would like to take a look. collegegottodowithit

I noticed the colors Mercury and Tinseltown on the swatches, but not as a shadows to purchase. Will you be selling them?

Also Taupe Notch has no swatch and it looks pretty medium brown. Is it really a taupe and what is the finnish?

We will be selling them — hopefully within the next month or two. Marlena’s still testing some of the production samples to make sure they are perfect :)

And I’ll let her know about the swatches…

Please do a pallete of all your colors in smaller sizes like coastal scents’ 88 pallete so we can try all the colors out before buying the full sizes of the ones we love :)

Just a quick question. Can anyone tell me how long it usually takes to come after you place your order. I’m sure it differs and I live in Canada so that would be a factor. But I’m super excited to buy!!!! :)

Hey Karli, I live in Ottawa, ON and I’ve ordered from Makeup Geek a couple of times. The first time, it was less than 5 business days to get the product. The second time, my shipment got lost, but they were happy to replace my order for me after the allotted time ran out. They reshipped it and I got this shipment in about 5 business days as well. Hope this helps! Happy shopping!!

Hi Karli, i live in New Jersey and everytime i order from MUG i only took about 3 business days, they are really good and ship it to you right away! I have to say my last order i got poolside, sea mist, gold digger, chikadee, unicorn, burlesque, razelberry and envy OMG! I am sooooo happy! The colors are so pretty! Better than Mac in my opinion and a lot cheaper too! I cant wait to place another order soon …. Hope it helps ….. Love MUG!

WOOOOOOW! So amazed, this is like Christmas in May!! I just got my order in, and I can only remember being this excited over a makeup purchase when I got my 1st urban decay palette. I bought a total of 21 colors and a Z palette, now my most prized cosmetic piece. The only one that was a bit of a let down was NEPTUNE. I swatched all 21 colors and they were so beautiful. Neptune was the only 1 that didnt show up on my skin as it did in the pan. the color became deeper and much more of a subdued hue than it appears in the pan. Noooo biggie though, Im sure with a whie base it will pop. Now I heard some concerning reviews over Purple Rain, and although the pigment was perfect, it was the 1st to wear off, sort of dissipates before your eyes if you work it too much. OOOH, BUT THE EYESHADOW GODS SMILED DOWN ON ME TODAY.,.BRAVO MUG TEAM!!!

i just got my first three and looking forward for trying them out tomorrow. Hope I’d enjoy them. One complaint though Is that the colors in the site are not really true to the swatches in real life. Hope you can do better swatches soon. Good luck

Now that I’ve tried them I absolutely love the texture, pigmentation and they are actually long lasting in the meaning that they do not crease which is something rare for me, most if not all eyeshadows crease on me but they don’t . Love them, can’t wait to buy more soon :-)