So far, I have mixed feelings about this product. It’s very much a deep true black, and extremely smooth and creamy. That being said, I’ve found that it doesn’t “dry” well, even with a powder over top, it stays sticky. It also creases within minutes, with or without primer. I’ve only owned one of these so far, so I’ll chock it up to a bad batch and if I ever use it up, I’ll try again with fingers crossed. I’ve passed up buying more of them because I’m very unimpressed with this one so far.