Makeup Geek Gel Liners

Makeup Geek Gel Liner - Immortal

Makeup Geek Gel Liner - Immortal


In stock

A true intense matte black color.



All About This Color:
Testing the longevity of time, this classic black is quite true to its name, Immortal. The water-resistant, smudge-proof liner means it's perfect for the waterline and will last all day. The smooth consistency makes it ideal for creating anything from bold and dramatic to crisp and clean lines. A must have in any makeup lovers collection!

The Bottom Line:
A true intense black color with a matte finish.

About Makeup Geek Gel Eyeliners:
Get the same precision as a liquid liner with our easily applied gel based liner. The eyeliners glide on with ease and dry to a water-resistant, smudge-proof finish that won’t fade or crease. With their intense color and rich pigmentation, these long lasting liners are sure to make a standing impression.
- Glides on smoothly
- Creates precise lines
- Rich pigmentation
- Water-resistant
- Smudge-proof
- Half the price of other expensive brands without sacrificing quality
- Gel liner weight is 3G / 0.1 oz
- All our gel liners are cruelty-free -- we do not test our products on animals
- See Full Ingredient Listing
- We ship worldwide at affordable rates


Product Tags

  • No tags connected to product

Use spaces to separate tags. Use single quotes (') for phrases.


  1. Awesome gel eyeliner ! Review by Mariah

    I bought that MG gel eyeliner in the color immortal for a stage show last year. I created a very dramatic winged look with it along with a lot of glitter. I was so impressed with the liner. After dancing for 2 hrs on stage under very hot lights and 12 costume changes, the gel liner did not move at all. I told all of my fellow dancers that they must get this liner cause it is the best. Thank you MG for making such a great gel liner. (Posted on 2/9/16)

  2. Perfect Review by Paula

    Loved this gel liner. Its a great consistency, not very liquid, and its TRUE black! I have very oily lids, but it hold perfectly! (Posted on 11/3/15)

  3. Creamy Review by Sheng

    I really wanted to love this gel liner. It is very creamy, water proof and pigmented, . I've tried to set it with both shadow and liquid liner and it still transfers onto the lid. (Posted on 10/16/15)

  4. transfer to the lid Review by tatiana

    i like gel liners and wanted to try this one, but in my opinion its too expensive for what it is, yes its very black, its very creamy, i have it for 8 months and it didn't dry out. this are pros, but there's a con that make me not use it, it transfers to the upper lid, it happens in 2 hours after using it, it ruins all the makeup, i tried to set it with corrupt eyeshadow, but didn't much help, i don't have oily lids, don't have hooded eyes, so it doesn't work for me and i don't recommend it. (Posted on 8/20/15)

  5. So smooth and creamy Review by Maxine

    Love this liner, it's silky smooth and completely unsung able once it's dried.

    On me, I don't have any issue with smudging, though it does take a little longer to dry than others. Once it's dried it doesn't move, in fact this is the only gle liner I have ever used that need dedicated makeup remover to take off (that includes Mac fluidline and benefits their real liner pen).

    I repectfully disagree with other reviews here. I understand what some of the negative comments are about, but I think if you know it's a little slower drying, you can accomodate. I use this to tight line on a regular basis. I do need to make sure I don't blink 'hard' for a few minutes (you know, when you poke your eye with mascara as an example), and it doesn't transfer to the lower waterline on my eyes. I also have hooded eyes, and while I did have transferring to my brow bone one day, I'm a little more aware now and just take care until it's dry.

    Of course, everyone has their own experience, but mine has been wonderful! (Posted on 8/11/15)

  6. NOT suited for the waterline... Review by Megan

    I bought this gel liner in hopes to find a liner that WOULDN'T TRANSFER TO MY BOTTOM WATERLINE. I get SOOOO frustrated because EVERY eyeliner I've tried to tightline with has transferred. I figured I wouldn't have anything to lose and bought this eyeliner in hopes that it would change my life. I'm in utter apathy about my dilemma, it transferred instantly and smudged. Once it dried it was almost bulletproof but it just wouldn't dry in the waterline, which is where I wanted to. SO frustrating! Definitely won't repurchase. It does glide like a dream, so I'd recommend it to those who just want a gel liner application for solely on the lid. (Posted on 8/5/15)

  7. A Little Dissapointed Review by abreads2485

    This is the first gel eyeliner I've ever tried. I thought I would take a chance since I love all the MUG eyeshadows. However, it only lasts 4 hours before it smuges and transfers and looks all together icky. Touch ups are impossible because of how hard it is to get off. So basically, it has a mind of its own. Will not repurchase and do not recommend. (Posted on 7/3/15)

  8. I want to love it but... Review by NAOMI

    Pros for this product, it's very creamy, blendable and pigmented. I'm able to create a nice thin line using the MUG bent liner brush. Unfortunately this product is not for those with hooded or semi-hooded lids, one of my eyes is just a tad more hooded than the other and the product transferred onto the 'hood' of my lid. My left eye is slightly less hooded and I haven't experienced any transfer on that eye. My advice would be to proceed with caution if you have hooded eyes. If you don't have hooded eyes go for it. It's a nice product, hoping to find a way to make it work for me. (Posted on 5/4/15)

  9. Transfers onto crease : ( Review by Nats

    I really wanted to love this eyeliner - it is so smooth and so black, it's heavenly to apply but it immediately transferred onto my crease, leaving black arches that were embarrassing and hard to wipe off. I have hooded eyes so my experience was the same as others with hooded eyes that reviewed. It does also smudge a bit under the lower lash line but I have yet to find a gel liner that does not - even Bobbi Brown, Smashbox & Maybelline do, but none of these transfer onto the crease like this Makeup Geek liner and all can be returned whereas this cannot since it's purchased online : ( I'm so sad that it doesn't perform for me the way it has for others because I really do love the texture and application of it. Huge, sad disappointment! (Posted on 4/15/15)

  10. IMMORTAL Review by Benita

    I love this gel eyeliner! I too have hooded eyes and I am able to keep it in place all day long. If you draw a thin line rather than a thicker line that may make your eyes look even more hooded. I will definitely try the other colors as well. It is almost impossible to take off but it will not spread everywhere throughout the day. I also use it on my waterlines with a pencil as Marlena does in many of her videos. (Posted on 3/31/15)

  11. So sad...not for hooded eyes Review by Shannon

    These liners are sooooo smooth and such a dream to apply, and I'm in love with the results....but after checking in the mirror only about an hour later, it has transferred into my crease, completely ruining my eye look. I'm so sad!! I see reviews of other people here with hooded lids also having the same experience, so I guess it's not for everyone. I wish I had read the reviews before purchasing. Guess I have to go back to Maybelline, which don't smudge, but aren't nearly as smooth as these MUG ones. :-( (Posted on 1/30/15)

  12. AMAZING!! Review by mon

    I have tried at least 8 different brands of gel liners. BEST ONE ON THE MARKET!!! Sooo gooodd sooo smooth soo easy to apply soo long lasting... Does not move out of place... GOOD JOB !! LUV IT!! (Posted on 1/11/15)

  13. Beware if you have oily lids! Review by Boglarka

    Easy to apply, good color, but beware if you have slightly hooded, oily lids. It will creasing to your upper lids like crazy. I tried it with primer, shadow etc. nothing helps. I'm really sorry to write this review, because I love usually all MUG products. (Posted on 12/8/14)

  14. Beats UD "Perversion" by a million!!!! Review by Dimana

    I've purchased a while ago UD "Perversion" eyeliner and I used it exactly 2 times before it went dry.... Imagine the disappointment there.... After that I tried MUG "Electric" liner and I was totally hooked, so naturally I ordered this baby after it came out. Well, I'll just say ... BETTER THAN UD!!! GET IT :))) (Posted on 10/31/14)

  15. In Love Review by Senga

    I am seriously in love with all thing MUG and this gel liner doesn't disappoint. Easy to use, glides on like a dream, easy to control, and hence great for beginners like me looking to perfect the famous winged liner! Keep up the good work Marlena and team. (Posted on 10/31/14)

  16. BEST BLACK EYE LINER EVER!!!!!! Review by Queila

    OMG I order this eye liner because Jaclyn hill uses it on her tutorials and she say it was amazing so I had to get one
    We'll this eye liner is the best I have use very creamy super black and stays on all day I even use it on my whater line!! I use contacts and I don't have no problem at all very happy with my IMORTAL LINER
    Good job makeup geek on it :)
    (Posted on 4/29/14)

  17. Not the best product to use for contact users Review by Alethea

    I was excited to purchase the gel liner, but I quickly noticed how it would irritate my contacts. When I take out my contacts to clean them, I see black speckles on them. Is there any other contact users experiencing the same issue? =( (Posted on 12/3/13)

  18. Applies smoothly, but... Review by Nina

    I have tried many gel liners, and none have applied as smoothly as this one. However, it also transfers like crazy to my outer crease- a problem I have never had with a gel liner before. So bummed because when I first applied it, I was in heaven with the consistency and deep blackness of the product. My eyes are slightly hooded, so I guess those with no hooding won't have this problem. (Posted on 9/11/13)

  19. Glides like butter! Review by Terri

    This liner goes on like a dream. It is smooth, creamy and silky. It makes your job easier. Try it, you won't be sorry. (Posted on 6/22/13)

  20. I was a Gel Virgin lol!! Review by Paula

    I am amazed at what a difference this made to my eye make up. I mentioned in the angled liner review, I suddenly had more to my eyes than just merely looking out of them. I managed to use it on my upper waterline, because I have ageing hooded eyes I don't like liner on my precious little bit of eyelid so its perfect and it made my lashes look so much more dramatic. Definitely having more colours in this - less shadow, but so much more eye!!

    One question though - how to stop it transferring onto bottom water line ?? (Posted on 5/12/13)

  21. WOW!!! Review by Erica

    I have to say I wasn't expecting much when I bought this eyeliner. I figured it would be like all the other one's I've bought in the past. I've purchased the MUG eye shadows and loved them. When I got the eyeliner I the first thing I thought was this isn't going to last long because it was so small. But I finally tried it today after it staring me in the face for weeks. WHAT WAS I THINKING!!! The color is so pigmented. It's so smooth and goes on so easily. You need such minimal amount for it to be dark. Little will definitely go a long way. It's nothing like I've used before. You definitely have a fan for life. I love MUG products. I definitely would recommend to everyone. Thanks! (Posted on 3/14/13)

  22. So Much Better Than Maybelline! Review by Kendra

    I really like this liner, plus it's more affordable than the Maybelline gel liners, they are $10 and the makeup geek ones are $7.99. I love the color for my blue eyes a little goes a long way :D (Posted on 2/25/13)

  23. who needs bobbi brown gel eyeliner... Review by Faustyna

    This is such a good product and considering its price, a holy grail of gel eyeliners. The texture is so smooth and creamy, it applies wonderfully and its lasting power is impressing, stays even in waterline. Doesn't seems it will dry out like it tends to happen with other gels. You won me, MUG, with this product, because before I thought I hated liners in gel. High quality piece of makeup, very recommended. (Posted on 2/17/13)

  24. Great Product Review by Tracey

    This was my first MUG purchase. The gel liner is very creamy and glided on easily. I put it on before I go to work and it's still on and looks good at the end of the day. I don't feel Immortal is a very dark black though, but I will purchase again because of the others pros to it. (Posted on 2/9/13)

  25. BEST Black Gel Liner Ever! Review by Ariana

    This is the best black gel liner that I have ever tried! It goes on so smooth and I LOVE that it is part liquid/part gel eyeliner. It really combines the best of both. What I also love is the staying power... I wore this to work and this eyeliner did NOT budge after an 11 hour workday! I've tried gel liner from other companies and this one beats them hands down! Marlena you have created a wonderful product, girl... Keep bringing us more colors :) (Posted on 2/4/13)

  26. OMYGoodness Review by Yolanda

    Marlena, Marlena, Marlena, gurrrl u and your crew have out done yourself!!! Just when I was going to give up on trying to do a wing eye-line you guys (the makeup gods) have answered my prayers. I worked that line last night with ease. Immortal is the best black I have ever used and so creamy (no more tugging that ever stuff across), it glides on smooth and I have total control oh and yes it has staying power as well. I'm so excited about this product I had to get 3 more of your colors today. I can't wait to receive Mobster, Twinkle and Treasure. Rave is the bomb as too. Keep it coming girlfriend, I am a Makeupgeek "foe life!!!" (Posted on 11/20/12)

  27. Best of both worlds Review by Julia

    This isn't like the other gel liners I've owned. It's so smooth that it glides on like a semi-liquid/semi-gel, which makes it really easy to control and apply. Very pigmented, lasts pretty long. Has all the best parts of a liquid & a gel liner, in my opinion. It's a great product! (Posted on 10/25/12)

  28. AMAZING Review by Allison

    I bought 2 gel liners. Never used them before and am amazingly surprised!!! They glide on and stay all day. Way easier to use that liquid liner!!!! (Posted on 10/18/12)

  29. Amazing! Review by Britney

    I received this within 3 days! The eyeliner is so pigmented! It last forever, and stays in place! Amazing! (Posted on 10/18/12)

  30. VERY pigmented, but definitely not smudge proof. Review by Marion

    It glides on like a dream. Since this is my first gel liner I've ever tried, I'm definitely pleased with it so far. My one complaint is if you use this without setting some kind of black eyeshadow over it, it will transfer onto your crease. I'm kinda bummed about that, since it left this really nice sort of glossy sheen to it on its own. Other than that, I think it's a definite must-have to your eye liner collection. (Posted on 10/11/12)

  31. Oh no... Review by Magztaa

    I had high hopes for the gel liner. The colour payoff was fantastic and it was black. i have demi-monolids and unfortunately they rubbed off even when primer was used. (Posted on 10/9/12)

  32. Pros and Cons Review by Eun hee

    I have bought 3 of these - Immortal, Rave & Fame. I have tried Immortal a number of times now, hence this review.
    On my lashline, the product lasted a very long time every time.
    There was no stain what so ever when eye makeup was removed
    CONS: I am Asian where I have folds 1-2mm above my lashline. Once I have used the eyeliner between my lashline and the folds, the lines were totally smudged after about 2 hours of application.

    So, I am using this on my lashline and use my pencil type eyeliner above my lashline... (Posted on 10/9/12)

  33. Awesome product! Review by Maria

    This is a great Gel liner! Very black and very creamy, glides on the waterline and dries quickly! Can't wait to try the other colours!

    (Posted on 10/4/12)

  34. Great gel liner Review by Mariam

    Super gel liner. Thank you makeup geek (Posted on 10/2/12)

  35. wonderful dark black! Review by Pink Star

    I got this one and mobster....the colors are awesome!!! However I cant use them they make my eyes burn. I wish I could though because I love the colors!!! (Posted on 9/19/12)

  36. 4 stars out of 5 Review by Alia

    On the lid perfect. I agree with the smootheness & pigmentation of the other reviews but on the waterline it did budge maybe 1 or 2 hours after. I reapplied it and it seemed to stay longer. Maybe my eyes were too watery at 6AM or I applied it wrongly the first time. But I can say that I'll repurchase it again for sure! (Posted on 9/16/12)

  37. Corrupt in Gel Form Review by Leslie

    This is by far the blackest, black eyeliner EVER. For those of us who are familiar with Corrupt, we know the stunning pigmentation of the color. I was so happy when I got this only to realize this was just like Corrupt only in gel form. I have always had a problem keeping gel liners in my waterline and this didn't budge. Simply amazing! (Posted on 9/13/12)

  38. Love it! Review by Cassarndra

    Extremely happy with the quality! The colour is perfect. Glides on! Very pleased! Thanks girls! (Posted on 9/9/12)

  39. Black, thy name is Immortal! Review by Larissa

    This is the blackest gel liner I have seen. It goes on smoothly and creating this fall's cat eye is a breeze! (Posted on 9/2/12)


Write Your Own Review

Only registered users can write reviews. Please, log in or register