Makeup Geek Gel Liner - Immortal



All About This Color:
Testing the longevity of time, this classic black is quite true to its name, Immortal. The water-resistant, smudge-proof liner means it's perfect for the waterline and will last all day. The smooth consistency makes it ideal for creating anything from bold and dramatic to crisp and clean lines. A must have in any makeup lovers collection!

The Bottom Line:
A true intense black color with a matte finish.

About Makeup Geek Gel Eyeliners:
Get the same precision as a liquid liner with our easily applied gel based liner. The eyeliners glide on with ease and dry to a water-resistant, smudge-proof finish that won’t fade or crease. With their intense color and rich pigmentation, these long lasting liners are sure to make a standing impression.
- Glides on smoothly
- Creates precise lines
- Rich pigmentation
- Water-resistant
- Smudge-proof
- Half the price of other expensive brands without sacrificing quality
- Gel liner weight is 3G / 0.1 oz
- All our gel liners are cruelty-free -- we do not test our products on animals
- See Full Ingredient Listing
- We ship worldwide at affordable rates

Customer Reviews

  • Transfers onto crease : (

    Review by Nats on April 15, 2015

    I really wanted to love this eyeliner - it is so smooth and so black, it's heavenly to apply but it immediately transferred onto my crease, leaving black arches that were embarrassing and hard to wipe off. I have hooded eyes so my experience was the same as others with hooded eyes that reviewed. It does also smudge a bit under the lower lash line but I have yet to find a gel liner that does not - even Bobbi Brown, Smashbox & Maybelline do, but none of these transfer onto the crease like this Makeup Geek liner and all can be returned whereas this cannot since it's purchased online : ( I'm so sad that it doesn't perform for me the way it has for others because I really do love the texture and application of it. Huge, sad disappointment!

    Review by Benita on March 31, 2015

    I love this gel eyeliner! I too have hooded eyes and I am able to keep it in place all day long. If you draw a thin line rather than a thicker line that may make your eyes look even more hooded. I will definitely try the other colors as well. It is almost impossible to take off but it will not spread everywhere throughout the day. I also use it on my waterlines with a pencil as Marlena does in many of her videos.
  • So sad...not for hooded eyes

    Review by Shannon on January 30, 2015

    These liners are sooooo smooth and such a dream to apply, and I'm in love with the results....but after checking in the mirror only about an hour later, it has transferred into my crease, completely ruining my eye look. I'm so sad!! I see reviews of other people here with hooded lids also having the same experience, so I guess it's not for everyone. I wish I had read the reviews before purchasing. Guess I have to go back to Maybelline, which don't smudge, but aren't nearly as smooth as these MUG ones. :-(

    Review by mon on January 11, 2015

    I have tried at least 8 different brands of gel liners. BEST ONE ON THE MARKET!!! Sooo gooodd sooo smooth soo easy to apply soo long lasting... Does not move out of place... GOOD JOB !! LUV IT!!
  • Beware if you have oily lids!

    Review by Boglarka on December 8, 2014

    Easy to apply, good color, but beware if you have slightly hooded, oily lids. It will creasing to your upper lids like crazy. I tried it with primer, shadow etc. nothing helps. I'm really sorry to write this review, because I love usually all MUG products.
  • Beats UD "Perversion" by a million!!!!

    Review by Dimana on October 31, 2014

    I've purchased a while ago UD "Perversion" eyeliner and I used it exactly 2 times before it went dry.... Imagine the disappointment there.... After that I tried MUG "Electric" liner and I was totally hooked, so naturally I ordered this baby after it came out. Well, I'll just say ... BETTER THAN UD!!! GET IT :)))
  • In Love

    Review by Senga on October 31, 2014

    I am seriously in love with all thing MUG and this gel liner doesn't disappoint. Easy to use, glides on like a dream, easy to control, and hence great for beginners like me looking to perfect the famous winged liner! Keep up the good work Marlena and team.

    Review by Queila on April 29, 2014

    OMG I order this eye liner because Jaclyn hill uses it on her tutorials and she say it was amazing so I had to get one
    We'll this eye liner is the best I have use very creamy super black and stays on all day I even use it on my whater line!! I use contacts and I don't have no problem at all very happy with my IMORTAL LINER
    Good job makeup geek on it :)
  • Not the best product to use for contact users

    Review by Alethea on December 3, 2013

    I was excited to purchase the gel liner, but I quickly noticed how it would irritate my contacts. When I take out my contacts to clean them, I see black speckles on them. Is there any other contact users experiencing the same issue? =(
  • Applies smoothly, but...

    Review by Nina on September 11, 2013

    I have tried many gel liners, and none have applied as smoothly as this one. However, it also transfers like crazy to my outer crease- a problem I have never had with a gel liner before. So bummed because when I first applied it, I was in heaven with the consistency and deep blackness of the product. My eyes are slightly hooded, so I guess those with no hooding won't have this problem.
  • Glides like butter!

    Review by Terri on June 22, 2013

    This liner goes on like a dream. It is smooth, creamy and silky. It makes your job easier. Try it, you won't be sorry.
  • I was a Gel Virgin lol!!

    Review by Paula on May 12, 2013

    I am amazed at what a difference this made to my eye make up. I mentioned in the angled liner review, I suddenly had more to my eyes than just merely looking out of them. I managed to use it on my upper waterline, because I have ageing hooded eyes I don't like liner on my precious little bit of eyelid so its perfect and it made my lashes look so much more dramatic. Definitely having more colours in this - less shadow, but so much more eye!!

    One question though - how to stop it transferring onto bottom water line ??
  • WOW!!!

    Review by Erica on March 14, 2013

    I have to say I wasn't expecting much when I bought this eyeliner. I figured it would be like all the other one's I've bought in the past. I've purchased the MUG eye shadows and loved them. When I got the eyeliner I the first thing I thought was this isn't going to last long because it was so small. But I finally tried it today after it staring me in the face for weeks. WHAT WAS I THINKING!!! The color is so pigmented. It's so smooth and goes on so easily. You need such minimal amount for it to be dark. Little will definitely go a long way. It's nothing like I've used before. You definitely have a fan for life. I love MUG products. I definitely would recommend to everyone. Thanks!
  • So Much Better Than Maybelline!

    Review by Kendra on February 25, 2013

    I really like this liner, plus it's more affordable than the Maybelline gel liners, they are $10 and the makeup geek ones are $7.99. I love the color for my blue eyes a little goes a long way :D
  • who needs bobbi brown gel eyeliner...

    Review by Faustyna on February 17, 2013

    This is such a good product and considering its price, a holy grail of gel eyeliners. The texture is so smooth and creamy, it applies wonderfully and its lasting power is impressing, stays even in waterline. Doesn't seems it will dry out like it tends to happen with other gels. You won me, MUG, with this product, because before I thought I hated liners in gel. High quality piece of makeup, very recommended.
  • Great Product

    Review by Tracey on February 9, 2013

    This was my first MUG purchase. The gel liner is very creamy and glided on easily. I put it on before I go to work and it's still on and looks good at the end of the day. I don't feel Immortal is a very dark black though, but I will purchase again because of the others pros to it.
  • BEST Black Gel Liner Ever!

    Review by Ariana on February 4, 2013

    This is the best black gel liner that I have ever tried! It goes on so smooth and I LOVE that it is part liquid/part gel eyeliner. It really combines the best of both. What I also love is the staying power... I wore this to work and this eyeliner did NOT budge after an 11 hour workday! I've tried gel liner from other companies and this one beats them hands down! Marlena you have created a wonderful product, girl... Keep bringing us more colors :)
  • OMYGoodness

    Review by Yolanda on November 20, 2012

    Marlena, Marlena, Marlena, gurrrl u and your crew have out done yourself!!! Just when I was going to give up on trying to do a wing eye-line you guys (the makeup gods) have answered my prayers. I worked that line last night with ease. Immortal is the best black I have ever used and so creamy (no more tugging that ever stuff across), it glides on smooth and I have total control oh and yes it has staying power as well. I'm so excited about this product I had to get 3 more of your colors today. I can't wait to receive Mobster, Twinkle and Treasure. Rave is the bomb as too. Keep it coming girlfriend, I am a Makeupgeek "foe life!!!"
  • Best of both worlds

    Review by Julia on October 25, 2012

    This isn't like the other gel liners I've owned. It's so smooth that it glides on like a semi-liquid/semi-gel, which makes it really easy to control and apply. Very pigmented, lasts pretty long. Has all the best parts of a liquid & a gel liner, in my opinion. It's a great product!

    Review by Allison on October 18, 2012

    I bought 2 gel liners. Never used them before and am amazingly surprised!!! They glide on and stay all day. Way easier to use that liquid liner!!!!
  • Amazing!

    Review by Britney on October 18, 2012

    I received this within 3 days! The eyeliner is so pigmented! It last forever, and stays in place! Amazing!
  • VERY pigmented, but definitely not smudge proof.

    Review by Marion on October 11, 2012

    It glides on like a dream. Since this is my first gel liner I've ever tried, I'm definitely pleased with it so far. My one complaint is if you use this without setting some kind of black eyeshadow over it, it will transfer onto your crease. I'm kinda bummed about that, since it left this really nice sort of glossy sheen to it on its own. Other than that, I think it's a definite must-have to your eye liner collection.
  • Oh no...

    Review by Magztaa on October 9, 2012

    I had high hopes for the gel liner. The colour payoff was fantastic and it was black. i have demi-monolids and unfortunately they rubbed off even when primer was used.
  • Pros and Cons

    Review by Eun hee on October 9, 2012

    I have bought 3 of these - Immortal, Rave & Fame. I have tried Immortal a number of times now, hence this review.
    On my lashline, the product lasted a very long time every time.
    There was no stain what so ever when eye makeup was removed
    CONS: I am Asian where I have folds 1-2mm above my lashline. Once I have used the eyeliner between my lashline and the folds, the lines were totally smudged after about 2 hours of application.

    So, I am using this on my lashline and use my pencil type eyeliner above my lashline...
  • Awesome product!

    Review by Maria on October 4, 2012

    This is a great Gel liner! Very black and very creamy, glides on the waterline and dries quickly! Can't wait to try the other colours!

  • Great gel liner

    Review by Mariam on October 2, 2012

    Super gel liner. Thank you makeup geek
  • wonderful dark black!

    Review by Pink Star on September 19, 2012

    I got this one and mobster....the colors are awesome!!! However I cant use them they make my eyes burn. I wish I could though because I love the colors!!!
  • 4 stars out of 5

    Review by Alia on September 16, 2012

    On the lid perfect. I agree with the smootheness & pigmentation of the other reviews but on the waterline it did budge maybe 1 or 2 hours after. I reapplied it and it seemed to stay longer. Maybe my eyes were too watery at 6AM or I applied it wrongly the first time. But I can say that I'll repurchase it again for sure!
  • Corrupt in Gel Form

    Review by Leslie on September 13, 2012

    This is by far the blackest, black eyeliner EVER. For those of us who are familiar with Corrupt, we know the stunning pigmentation of the color. I was so happy when I got this only to realize this was just like Corrupt only in gel form. I have always had a problem keeping gel liners in my waterline and this didn't budge. Simply amazing!
  • Love it!

    Review by Cassarndra on September 9, 2012

    Extremely happy with the quality! The colour is perfect. Glides on! Very pleased! Thanks girls!
  • Black, thy name is Immortal!

    Review by Larissa on September 2, 2012

    This is the blackest gel liner I have seen. It goes on smoothly and creating this fall's cat eye is a breeze!

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