What Dior had to say about this product: “this unprecedented mascara base combines powerful lash treatment benefits with the enhancing effect of mascara. This is the first Dior serum base with a full lash-boosting effect that works both instantly and day after day.”
First off, I really like the packaging; the tube is primarily off-white with white detailing and silver writing, really simple but elegant. The product applies like a mascara, and the wand/applicator is synthetic but has many small and flexible ‘bristles’ that help in even distribution of the primer/serum to the eyelashes.
On how this works as a primer:
During the application, you will feel that it is not as heavy or thick as other lash primers you may have tried. It does take a few seconds to try – I would wait about 10 seconds and then your free to apply mascara on top. Because it has a serum in it also, it is a relatively light formulation and I did notice thickening, lengthening and curl. It did:
Give my eyelashes thickness, but did this without making them clumpy.
Add some length to my lashes
Curled my lashes beautifully and held it, even without needing to use a eyelash curler.
After mascara was applied, my eyelashes didn’t feel like I was wearing a normal lash primer. With other primers I have tried, my eyelashes have felt a bit more brittle and didn’t hold a curl as well, this was because the primer was almost as heavy as adding another layer of mascara. I didn’t experience any of these problems with this product, and I really have no complaints about its formulation.
On how this works as a treatment:
This lash primer contains their serum component ‘Lash Maximizer’ which is meant to treat and condition the lashes, and with continued use provide them with length, strength and vitality. After using this for a couple of months, my eyelashes do look a bit fuller and thicker, but I haven’t found a noticeable change in their length. I do like this product, as it helps my mascara to perform better and also almost acts as a protective base before my mascara, and my eyelashes are benefiting from it.
This is also recommended to be used alone on the eyelashes as an “intensive night-time lash treatment mask”. I only found this out recently, and I haven’t actually used it for this purpose yet, but I have already noticed improvements in my lashes using this as a primer alone!
There were only 2 cons I could find with this product: cost and time. Most people dispose of their mascaras and primers after 3 months (which is widely recommended), and because this product is high end and pricer than most lash primers, you will need to consider if you will get worthwhile use of this product and value for money within that period. However, keep in mind you are paying more due to the added benefits you receive from the serum and it can be used as both a primer and intensive ‘lash mask’.