Early 1900′s:

Early 1900′s is also known as Edwardian era.
Makeup style was very subtle, just a hint of mascara, peachy blush and maybe some lipcolored lipstick.

Keywords of makeup: Natural.

Icons: Sarah Bernhardt , Lilian Gish

 

20′s:

Flapper style!

Theatrical, kinda clownish style, small clearly defined pouty lips.
Eyeshadow was applied in round shape, and brows were drawn thin.
Sometimes several beauty marks were drawn on face.

Keywords of makeup: “Cupid’s-Bow lips”, dark round eyeshadow, thin eyebrows.

Icons: Louise Brooks, Vilma Banky, Norma Shearer, Greta Garbo

 

30′s:

Bold, linear symmetry, dynamic.
The eyebrows were plucked thin or shaved off entirely.

Style was very elegant, and 1930′s look can be still used as night-time look.

Keywords of makeup: Thin brows, red lips, elegant

Icons: Wallis Simpson, Marlene Dietrich, Jean Harlow, Joan Crawford

 

40′s:

Close to classic 50′s look, but a bit toned-down version of it.
Brows started to get their angular shape, and lips were the main point of 40′s makeup.

Eyes had only mascara on upper lashes and maybe a hint of light brown to crease.

Keywords of makeup: angled brows, red pouty lips.

Icons: Evita Perón, Barbara Stanwyck, Betty Grable, Rita Hayworth

 

50′s:

Classic pin-up decade.

Lips were red, brows were quite anglular, winged liner, false lashes…
You know the drill.

Keywords of makeup: Winged liner, false lashes, red lips

Icons: Marilyn Monroe, Grace Kelly, Ava Gardner, Elizabeth Taylor

 

60′s:

Time of heavy makeup.
Shadows were heavy and rounded, black liner was used both on upper and lower lashline.
Thick false lashes were used, sometimes even on lower lashline.
Brows were also heavy.

Lips were very pale, pastels and  pearly pink lipsticks were used.

No blush was used.

Keywords of makeup: No blush, heavy mascara, pale lips, focus on eyes

Icons: Twiggy, Catherine Deneuve, Brigitte Bardot, Jane Fonda

70′s:

Discoball time!

Disco was the big thing of the 70′s, and it showed on makeup. Glitters and shimmers were popular, as well as cream blushes and flavored lipglosses.

Keywords of makeup: Shimmers, cream blushes, colors such as green and blue

Icons: Donna Summer, ABBA, Bo Derek

 

80′s:

Dark eyes lined with layers of black pencil,  and bold shades of eyeshadows.
Bright lips, such as fuchsia, orange, red or pink or other that screamed to be noticed.

Blush was very bold, and often sharp shaped, not blended.

Keywords of makeup: Bold colors, non-blended bright blush, bright lips, heavy liners

Icons: Madonna, Paloma Picasso, Kim Wilde, Boy George

90′s:

A bit of everything.
Theme of the nineties seemed to be “Be yourself” which practically meant that everything could be worn.

Keywords of makeup: Everything.

2000′s:

I really don’t know if there’s a theme in 2000′s.  Maybe it’s the smokey eye with nude lips is the most iconic one.
Also nude makeup look became really popular.

Now people dare to experiment more with makeup, which is great :) Keep up the good work!