What You Need to Know about Applying Eye Makeup:
I’m pretty that most everyone on here has worn eye makeup in some way- that’s what makes us makeup geeks… We love makeup!!
But, there are some foundational techniques that you should consider when pulling out those eye shadows:
Always Use An Eyeshadow Primer
It helps to…
- Keep your eyeshadow from fading throughout the day
- Make the eyeshadows appear more vivid
- Prevent creasing
My top picks for eye primers:
- Urban Decay Primer Potion (eBay / Amazon)
- Too Faced Shadow Insurance (Amazon)
- MAC Paint Pots (eBay)
- Benefit Lemon Aid (eBay / Amazon)
- Laura Geller Eye Spackle (eBay / Amazon)
Choose Your Tools Wisely
Having the right (not necessarily expensive) tools makes a big difference in your eyeshadow application. Here are the 4 brushes I recommend everyone have in their collection:
- A somewhat stiff shader brush- I prefer MAC’s 239 (eBay) – This will really pack color on the lid and prevent having too much shadow fall all over your face.
- A dome brush- I prefer MAC 217 (eBay) or Sonia Kashuk crease brush (Amazon) – This is excellent for blending out harsh lines, getting color into the crease, and for highlighting under the brow.
- A pencil brush- similar to MAC’s 219 (eBay) or the Essence of Beauty Crease Duo brush set (eBay / CVS) – This is great for smoky eyes- it allows you to smudge color under the lower lashes, or create a defined crease.
- An angled eyeliner brush- I prefer Sonia Kashuk’s angled fine tip liner brush (availible at Target_ – The angle to this brush allows you to control exactly where the liner ends up. Since the bristles are small, you get a precise line without too much effort or smudging.
Have 3-4 Eyeshadows Picked Out for Your Look:
- Lid color- this can be any color or shade that you like!
- Crease color- this should be 2 shades darker than your skin tone- it does not need to be neutral, it can be a color…
- Highlight color- this should be something close to your skin tone- it is your choice if you want a satin finish or a shimmery one.
- (optional) Outer V color- this should be darker than the other shadows to bring more attention inwards toward your eyes. It does matter what color.
- Note: this is for a “traditional” look- there are many other styles of makeup that would not necessarily follow these guidelines…
Mix up your finishes!
If you have a matte or satin color on the lid, put some shimmer under the brow and vice versa… You definitely do not want to use all shimmer shadows on your eyes as you will look like a disco queen!
Don’t Limit Yourself
There is no rule saying that if you have ____ color eyes, or _____ color skin, that you shouldn’t wear ____ color eyeshadow! It is all in your preference and how you make the colors work. There will be certain colors that may be easier for you to pull off, but anyone can wear just about any color and pull it off (within reason
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good article marlena.
very slick marlena
THanks so much again Marlena. As always its additional info about make up that i need to know. Its good for me reading all your tips and advice as i am going to school studying make up. So, thanks Marlena again! You are great! xoxoxo
Thanks Marlena,
The brush info was really helpful. I have the cvs brush duo and love it. I thought that I needed the mac 219, but if they are comparable than I will stick to what I have. I spend way too much money on makeup items anyway : )
Thank you Marlena! I am new to Makeup Geek and I am enjoying it greatly!
Great advice as usual!!!
So helpful! You’re awesome. Keep it up
I just adore all your knowledge just awesome!
Its good advice and well I totally agree with the primer. I never knew how much it improves your eyeshaow until I started using a primer, wether it be my UDPP, mac paint pot or shade stick, its just amazing!
Love the make-up videos on YouTube; (Kim Kardashian one especially). You are such a pretty girl and do such a great job…can you tell me what color lip sticks/gloss you were wearing in the Kardashian video clip for eye-shadow??
Thanks!
all the tips are SO True! thanks
I love MAC and I was wanting to get the right ‘tools’for my eyes but MAC brushes were almost 3 times more expensive than some other ones I was looking at buying. I have the MAC 242 brush but I use it for concealer. Would you recommend getting NYX brushes (or comparable brand) or should I go ahead and make the investment in MAC to get brushes that will last and have better quality and give better results?? Your make-up and techniques are awesome and I’m so excited to try to duplicate!!
Hi I am new to using eye and these tips are great..thanks alot
Dear Marlena…I found your site yesterday..I was on You tube..I clicked into Mac..one of my favorite lines of makeup. I just wanted to say thanks so much for all of your helpful tips…
love your colors that you use. Some of those Mac eyeshadows on Ebay the onces in lots mostly..be careful..they are fake from China..or Hong Kong..I know it happened to me once when I didn’t realize they had knock off Mac cosmetics…just wanted to let you know.
Also..are those NYX pigments any good?…how about the NYX cream eyeshadows?…
thanks…have a wonderful weekend..
Best regards!
Theresa from Brooklyn, New York
Hi Theresa
Yep- there are some “too good to be true” offers on ebay that I am sure are fake
The NYX pigments are good- not as good as mac’s but definitely worth the price. I haven’t tried the cream eyeshadows by them yet…
Hi Marlena! Love The Site! The angled eyeliner brush, can you please give a comparision to MAC? I am looking for that brush… Thanks hun!
I’VE TRIED AND TESTED LOADS OF EYE PRIMERS AND THE BEST ONE AT THE MOMENT IS BENEFITS F.Y.I. REALLY GREAT AND I SWEAR YOUR EYE SHADOW LASTS FOR HOURS AND HOURS WITHOUT FADING OR CREASING. I’VE EVEN TRIED IT WITH CHEAP EYE SHADOWS AND WOW WHAT CAN I SAY BEST RESULT EVER!!!!!! IF U GUYS WANT YOUR EYE SHADOW TO LAST ALL DAY GIVE IT A GO.
Marlena,
I currently use the painterly paint pot from mac as my eyeshadow primer. Do you recommend the urban decay primer better than the mac paint pots?
I am so glad I found your web site. I was very impressed with the techniques and instructions you give as you are applying your make up. You make it seem so easy. Thanks for the tips
Hi Marlena,
Im very interested in make up wondering if u do makeup101 tutorials or recommend any
Great article!!! However, you didn’t mention Benefits F.Y.Eye!! Its their actual eye shadow primer which works 10x better than lemonaid! Try it and you’ll LOVE iiiittt!!
i got all the eyeshadows colour but i did’nt have any e/s primer….i better get eyeshadow primer as soon as possible…
You rock… thanks so much for this … can you do one on blush,foundation, etc… Thanks`
Hi Marlena – i love your tutorials! I was wondering if you could do a tutorial on how to apply foundation. Usually your tutorials list out what you have you used, however I’d love to see if you can show us how you prep your face and in what order you apply the products. Thanks so much!
thanks for the review and sharing. i really learn a lot from your tutorial, i love make up but don’t have the skills. thanks to a friend whom intoduccd me to your youtube video. the step by step is a big help. since then im one of your avid viewer.
more power!!!
I really fancy all of your tutorials, a lot!
Thanks for sharing!!
Have a nice day
//angelica, Sweden
Hi Marlena,
Good article, I should have read this first before sending you a message. Thanks. Great website for new starters.
thanks marlena.it’s a good article
Thanks Marlena. Great article!
thanks for breaking things down for us the makeup challenged
You’re the best, Marlena!
You have no idea, this is so helpful. JUST what I needed to know.
I started off watching Lauren Lukes videos and totally fell in love with both the makup and Lauren, but I have too say this is even better because now I understand how it works. I spend all my money on makeup now, it’s not good but I’m happy so whatever =) You are the sweetest person ever. (How cute that you guys send ech other makeup, saw that video Svetlena made, your all beautiful people). Thank you for being faboulous and helping so much! And btw my favorites is smokey blues,purples and greens and you make so many, I love you !!!
Big hug from Majken from Norway
Hey marlene!!! i really enjoy all your tutorials.. im a makeupgeek!!! haha!!! i like watching your videos so that way i understand what products are better products and how to make my face look more slimmer. im excited. im working on going to school for make up artistry so you have been such a big help! I luv makeup!!!!!
Good thing i found this now i can stop bothering you with such basic questions…. oh my boyfriend considers you a celebrity cause you are so well known. and he was amazed that you answered my email… he is such a dork!!! anyways thank you so much you are a great artist
Hi Marlena, let me start by saying, you are truly gifted!
Wonderful tutorials, so happy i found you.
Talking about eyeshadows, have you tried the cream MAC eyeshadows?
i have no idea how to apply them or with what brush
other questions, have you heard about http://www.brush111.com?
they are selling MAC products but from China, would like to order some, but i am afraid they will be the worng thing to do…any advise?
Keep up the good work!!!
Thanks
wow .. thanks so much you have helped me with all my make up decesions
god bless u
hi Marlena,
i wear regular eyeliner pencil under my eyes. i love the look, but it smudges at the ends and kinda runs. what should i use so i dont get that? ive tried many different kinds of pencil eyeliners. i dont like the eyeshadow liner look on me. i have red hair and very fair skin, and green eyes. thanks!
I started using brushes some years ago; however, I did not realize I had no clue on what brushes were the best options for applying eye make up. Your recommendations had been ‘my north’ in the sense that I now know why I need each specific brush for each specific area/need. I am an eyeshadow freak, and all I knew about its application, or that I ve learned throughout the years was through fashion magazines. Now I have Marlena as my tutor! Thanks a lot Marlena!
you mention using A56 gloss by MAC in this video.. I can’t find that one
hey. i just came across your utube videos the other day. I started watching and viewed your site. Im not experienced in the makeup world. I really didnt start paying attention to makeup until i worked at The Body Shop. I suck at eye makeup! i just feel everytime I apply shadows that seems like its creasing. Im probably just think it sucks bc i have no idea what im doing. i have small eyes. when watching your videos your eye area looks to smooth and flawless. what am i doing wrong or am i just so new i feel like im horrible!!! ??? lol
omg this helped me sooo much,, even watching your “How To Define Your Outer V”, Tut helped me! Thank you so much.
I just discover you & your videos today! I love make-up I don’t actually wear it much though, but i love to put it on other people. I have a tackle fishing box that i use to store my make-up. it was my husband idea b/c the cosmetic holder are never big enough(that I have found) & the tackle boxes are cheap & work great for make-up. I really have enjoyed the last hour looking at your videos & i have learn some good tips. Sorry, I am running on & on too much, anyway my biggest problem is foundation!!!! I have wasted soooo much money on it. I have bought alot of different brands(not all drugstore either) & I have the biggest proplem with finding the right color for me. I would be soo very excited if you could help me. I am 34 & my husband loves for me to use make-up but that is one big reason that I don’t is b/c I had a histerectomy @ 25 & i have hot flashes bad. they are getting better though, but they are worsse when i use makeup I have found some products that work better & stays on or doesn’t make me sweat as bad. But then I have an issue with the color, or can’t find that kind again. Crazy!!! i have recently purchased Mary Kay (my sis started selling it) But haven’t had the chance to really try it out. I am a stay at home mom, I have to teens 12 & 14. My 14 is wearing makeup & i want to teach her the proper way to use it, but when i have issues myself it is hard. Thank you, Jenny
Thanks, this really helped me.(:
Great article,thank you x
Very helpful tips with detailed explanation Marlena. I am feeling so thankful to have found you on you tube channel. Love them=)